July 1968 is a revolution happening right now

July 1968 is a conceptual revolution. Luxury returns to be exclusive not for the cost but for accessibility. The collection consists of only 3 décolleté models, each represented in 3 heel heights. Ravishing integration of materials and colours transforms the collection in a limited edition. Very limited.

July1968 is the embodiment of pure Italian craftsmanship. All manufacture processes are concentrated in Parabiago - the area of the world’s most exclusive brand production. Care and refinement, meticulously applied to the creation of each pair, are the essential strengths of July1968.

July1968 is romantically feminine and contemporary classy. The décolleté design stands between its practical and sensual features avoiding imitation and trivial solutions. The blend of fancy colours and carefully selected materials brings fresh avant-garde initiatives in the future trends.

July 1968 is an online shoe fashion web project available exclusively on www.july1968.it The brand is conscious of cost control.

July 1968 starts from 190 euro and is available online at www.july1968.it

July 1968 is a revolution happening right now.

July 1968 is created by the fashion designer Alessandro Oteri.
I felt the need to change, express my creativity in an offbeat manner as if it were a work of art. I wanted to develop a new point of reference - create an original manner to let my product express itself and be regarded by society. Creativity is not just a design or a concept of the collection but also its commercial and communication process. It is about investigating a new approach to luxury - limited and exclusive. We can see how today the latest fashion shows do not establish a trend or a fashion. They are telling us a story. The brands have recounted rediscovering their roots. Today I am creating the July 1968 origins.
ALESSANDRO OTERI